Kia told us that people who test drove the new Optima said said they felt something amazing while they were driving the car, but they couldn’t describe what that feeling was. It was pretty obvious to us that the Optima had put them in the zone and they weren’t familiar with the feeling because it was their first time there. Hence, this campaign.

The Walken Closet ad is clearly based on a pun.

CD: Brandon Davis/John O’Hea

CW/AD: Ree Nguyen, Patrick Que/Marc Wilson, Allen Yu (Blake)

CW/AD: Joe Shaner, Andy Sciamanna/Shaun Wright, Mike Cornell (Walken)